COOKIE POLICY
Nærwear ApS · naerwear.com · Last updated [[DATE]]
In short. The site itself sets no tracking cookies. Analytics and advertising cookies are set only if you accept them on the banner, and you can change your answer any time under Cookie settings in the footer. Below is every cookie we use, who sets it, why, and for how long.
What a cookie is, and what we count as one
A cookie is a small text file a website stores in your browser so it can recognise the browser next time. The rules also cover similar storage, and we treat it the same way: this page also lists what we keep in your browser’s local storage.
Your choices
The banner offers three categories. Necessary cannot be switched off; the site does not work without it. Statistics and Marketing are off until you turn them on. Accept turns both on. Customize lets you pick, and includes Reject all.
Change your answer at any time: Cookie settings in the footer reopens the banner. Withdrawing consent stops new cookies being set; cookies already set are removed when they expire, or at once if you delete them in your browser.
We record the choice you made, and the time you made it, so we do not ask again on every page.
Necessary — always on
These come from us and set no tracking. Nothing here leaves your browser except your cart, which is sent to our server when you check out.
`stund_cookie_consent_v1` — local storage. Remembers your answer on the banner and when you gave it. Lifetime: 12 months, then we ask again.
`stund_cart_v1` — local storage. Keeps the contents of your cart between pages and visits. Lifetime: Until you empty the cart or clear your browser.
Payment happens on Stripe’s own checkout page (checkout.stripe.com). Stripe sets cookies there for fraud prevention and to run the page; they are described in Stripe’s cookie policy. No Stripe cookies are set on naerwear.com.
Statistics — only with your consent
`_ga` — Google Analytics. Tells one browser from another with a random id. Lifetime: 2 years.
`_ga_893DGSSVKR` — Google Analytics. Keeps the current visit together. Lifetime: 2 years.
`_clck` — Microsoft Clarity. Random id for the browser. Lifetime: 1 year.
`_clsk` — Microsoft Clarity. Groups the page views of one visit. Lifetime: 1 day.
`CLID` — Microsoft Clarity. Recognises the browser on the first Clarity-enabled site it saw. Lifetime: 1 year.
`ANONCHK` — Microsoft Clarity. Checks whether an id is anonymous. Lifetime: 10 minutes.
`MR`, `SM`, `MUID` — Microsoft (Clarity, via bing.com and clarity.ms). Microsoft’s own browser id, used to sync Clarity across Microsoft services. Lifetime: up to 1 year.
We use Google Analytics with IP anonymisation and with Google’s advertising features off. Clarity recordings mask text typed into fields.
Marketing — only with your consent
`_fbp` — Meta. Tells one browser from another so Meta can measure ad results. Lifetime: 90 days.
`_fbc` — Meta. Stores the id of the Meta ad you clicked, if you arrived through one. Lifetime: 90 days.
`_ttp` — TikTok. Tells one browser from another so TikTok can measure ad results. Lifetime: 13 months.
`_tt_enable_cookie` — TikTok. Records that TikTok is allowed to set cookies. Lifetime: 13 months.
Meta and TikTok may also receive the address of the page you are on and, when you buy, a hashed version of your contact details — see the privacy policy, section 2.
What happens without cookies
Even if you reject everything, every page view sends one anonymous count to our own server: page path, country, device type and any campaign parameters in the link you arrived from. No cookie, no id, no IP address stored — we cannot connect two page views to each other. It is there so we can count visitors honestly without following anyone.
Where the cookies go
Google, Microsoft, Meta and TikTok are companies with operations outside the EU. How data reaches them and under what safeguards is in the privacy policy, section 4.
Contact
Nærwear ApS · Degnevangen 32, 2750 Ballerup, Denmark · CVR 43901885 · support@naerwear.com